Data, analyses, benchmarks, strategies.
Higher-ed leaders are so fond of these four things that together they form business poetry.
Rhyming aside, that’s a bit of a stretch. Still, when we combine these elements into one tool, we’ve got something great on our hands.
The NCAA will unveil such a tool in May. The National Association of College and University Business Officers has been proud to play a key role in the development. We’ll release financial dashboard indicators – indicators displaying athletics revenue and expenses, the proportion of athletics expense to university expense, reliance on allocated revenue, and more. These instruments will enable Division I institutions to perform several important functions:
• Report financial data in a clear and uniform manner;
• View accurate, timely and relevant data;
• Evaluate how the institution’s academic and financial data compare with those of peers (for example, within a conference and subdivision), including self-identified peer groups; and
• Make data-driven decisions about athletics resource allocations at the strategic level.
The responsibility of the college president to align athletics with the mission of the institution cannot be met without the availability of accurate, comparable data. The dashboard indicators should increase the confidence of decision-makers, and ultimately the public, that financial decisions about athletics are soundly made.
I urge all presidents, business officers and athletics directors to check out this important new tool. The dashboards move us a huge step forward toward further integrating athletics with overall institutional goals, tightening the link of athletics with the overall educational mission.
– John Walda, President and CEO, NACUBO
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